Glossary

Brand Ambassador – Promotional team member representing, advertising and promoting a specific brand.

Buzz Marketing – Word-of-mouth marketing based on a consumer’s specific brand experience.

Connectors – Highly trained street teams or brand ambassadors provided by All Points Connect to make your event a success.  They literally connect your brand to your client! 

Emcees – A DJ or narrator for an event or activity – “A master of ceremonies”.

Experiential Marketing – Creative brand experiences that consumer’s actually participate in, leaving a long lasting impression.

Field Manager – On-site project manager, manages promotional team.

Gorilla Marketing - Creative, unique and cost-effective marketing strategies used to create brand awareness often where you don’t expect to find it.

Grassroots Marketing – Creative, unique and cost-effective marketing strategies used to create brand awareness often where you don’t expect to find it.

Guerilla Marketing - Creative, unconventional way of performing promotional activities or creating brand awareness in a cost effective manner. Used to create brand awareness often where consumers do not expect to find it. Unconventional marketing intended to get maximum results using minimal resources.

Mobile Marketing – Brand messages in highly visible, mobile locations. Example: Vehicle wraps.

Non-traditional Marketing - A creative, experiential and cost-effective marketing means such as use of street teams, wild postings, and event teams that is beyond the scope of traditional media such as print, radio and TV.

Product Placement – Placing products deliberately in front of the consumer.

Promotional Products – Branded giveaway or take away item. 

Promotional Teams – Brand Ambassadors that run events, manage activities or contests, hand out giveaways or sample products while representing and advertising a specific product/service.

Street Team - A group of people that advertise and promote a product or service at events or to consumers out on the streets; Brand Ambassadors; Connectors.

Wild Postings – Posting promotional print materials/posters in highly visible, outdoor locations in a repeated pattern.

Word of Mouth Marketing – Similar to buzz marketing, a consumer spreads the word about a brand based on their experience with it. A term used in the marketing and advertising industry to describe activities that companies undertake to generate personal recommendations or referrals for a brand name, product, and/or service.