"All Points Connect is a great resource – they turn around estimates quickly, know the most efficient way to stretch your dollar, and are great at determining where your marketing needs to be targeted. I have and will continue to recommend them when niche marketing support is needed." Chamie McCurry - AEGLive Midwest
Reason for Connection:
Flyer distribution provides companies with valuable face-to-face interaction with their target markets. It offers a unique opportunity to get valuable feedback from potential customers including gauging their knowledge of your product. AEGLive knows first hand how useful this tactic is in promoting their shows to increase walk up ticket sales.
All Points Connect assisted AEGLive by providing a Street Team of Connectors to implement a targeted flyer distribution campaign in Michigan to promote the AEGLive Show - Disco Biscuits. Connectors targeted local events, book stores, coffee shops, and high foot traffic areas where the target market was. They not only handed out and posted flyers but they also held valuable conversations with people on the streets.
Results:
All Points Connect researched and created a detailed route for Connectors to target while distributing flyers. Connectors kept a detailed list of all locations visited, how many flyers were distributed at each, comments people made about the show and they collected pictures for field audits. Connectors were able to interact with pedestrians and answer any questions they had about the upcoming event.
Connectors successfully distributed 5,000 flyers to target locations and held over 300 conversations about the show!