Reason for Connection:
In 2006, the Matter Group was launching their new children’s trading card game, Xeko. They were looking for assistance in educating retail store owners about the game and showcasing the game to children and families in select markets and called upon All Points Connect to assist. APC has provided Xeko Street Teams since!
Results:
All Points Connect provides a team of fully trained Connectors in each Xeko market to build awareness and present the game to different audiences. Markets include: Seattle, Los Angeles, Portland, Chicago, New York, Cleveland, Columbus, Denver, San Diego, Detroit, Phoenix. Connectors not only teach children and parents how to play the game but thay also showcase the educational and environmental elements as well as the entertainment in collecting and trading the cards. Since the game was first launched in 2006, All Points Connect has made over 120,000 impressions for Xeko in eleven big cities!