Posted on Sat, Oct 29, 2011
Project Overview:
Time Warner Cable is a big supporter and sponsor of high school football. This fall they launched their "Replay of the Game" which replays local high school football games. They wanted to create awareness in the community about this new feature through the use of non-traditional marketing.
Time Warner Cable connected with high school football fans at 12 games in the Columbus, OH area. One-on-one interactions between APC Connectors and fans promoted awareness of Time Warner Cable's high school football replays. Branded promotional items were also handed out to enhance fans' experiences.
Time Warner Cable branded seat cushions, hand clappers, rally towels, ponchos, foam fingers, cell phone sleeves and headphones helped fans cheer on their teams! Long after the fourth quarter these items will continue to remind fans of Time Warner Cable's support of their community.
The Good Stuff:
- 10,300+ promotional items were distributed
- 3,000+ conversations were held
- Fans were educated about high school football replays on Time Warner Cable.
- Useful promotional items enhanced fan experiences and created positive, memorable ties with Time Warner Cable.
Posted on Fri, Sep 09, 2011
"All Points Connect is a great resource – they turn around estimates quickly, know the most efficient way to stretch your dollar, and are great at determining where your marketing needs to be targeted. I have and will continue to recommend them when niche marketing support is needed."
Chamie McCurry - AEGLive Midwest
Project Overview:
Flyer distribution provides a unique opportunity to get valuable one-on-one feedback from consumers including how familiar they are with a product. AEGLive was looking for support with increasing walk up ticket sales to the Yo Gabba Gabba Show coming to Milwaukee and Minneapolis. All Points Connect stepped in and:
- Created target routes for flyer distribution
- Printed and shipped flyers
- Provided a Street Team of Connectors to distribute flyers and engage with consumers about the show
- Collected field audits with photos
The Good Stuff:
- 8,000 flyers were distributed
- 4,000 conversations were held
- 74 businesses/events were targeted
- Consumers were educated on where to find and purchase tickets.
Posted on Thu, Sep 08, 2011
Project Overview:
An effective way to build brand awareness, increase sales and maintain customer loyalty is through product sampling. By offering a sample of your product, you equip consumers with vital information necessary to influence their decision making.
All Points Connect has teamed up with Shearer’s over the past two years to accomplish the following:
- Create overall brand awareness through focused product sampling and consumer engagement
- Continue to reach loyal customers
- Introduce new products
- Educate new customers about the brand
- Provide trained event staff to manage product sampling, engage with consumers and manage event logistics including event set up and tear down and stocking and transporting supplies to and from events.
The Good Stuff:
- 100 events sampled at
- 500,000 samples distributed
- 100,000 conversations held
- Consumers educated about where to buy chips and encouraged to speak to local grocers about stocking Shearer’s chip flavors that are not carried
- Provided valuable consumer feedback about the Shearer's Brand
Posted on Wed, Sep 07, 2011
Project Overview:
Hitchcock Fleming and Associates needed mobile marketing expertise to bring the Liquid Nails Brand directly to contractors across the Midwest and East Coast Regions. All Points Connect stepped in by creating a mobile tour program that demonstrated the value and benefits of Liquid Nails Construction Adhesives with the goals to educate the target audience, increase sales and strengthen relationships amongst retailers and buyers.
All Points Connect conducted research to determine target events, coordinated all event details, managed the entire campaign budget, acquired and branded the Liquid Nails Truck, and trained and managed a staff of Connectors to provide exciting product demonstrations and conduct surveys at each event.
These store front promotions offered engaging and eye-catching displays and demonstrations to assist consumers in better understanding how to use Liquid Nails in every day projects, remodeling, and new construction.
The Good Stuff:
- 48 events in 37 cities and 18 states
- 900 product demonstrations
- 4,000 conversations held
- 813 survey respondents, 97% opted-in
- 10,000 miles covered
- Provided valuable consumer feedback about the Liquid Nails Product
Posted on Sat, Feb 27, 2010
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Reason for Connection:
With a need to help State Farm Insurance generate brand awareness in the Baltimore and Chicago markets along their national tour, USMP contacted All Points Connect to make the connections in those markets. APC coordinated and trained an event team of Connectors to assist with the USMP/State Farm national tour during the Baltimore and Chicago Boat Shows.
Connectors interacted with boat show attendees by assisting with various interactive games such as auto racing, XBOX and the Custom Boater Olympic Obstacle Course. They also assisted State Farm representatives in registration and lead generation.
Results:
The State Farm promotion accomplished its goal of increasing brand awareness in the Baltimore and Chicago markets, while sharing their products with boat show attendants. With an average of 1,000 attendants participating in the promotion each day, many converted into leads for State Farm Agents! At the Chicago event over 1,000 registration scans were taken, beating the single day record by 200 people!
Posted on Fri, Feb 26, 2010
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"We use All Points Connect to hire additional help at our events. They provide talented and professional promotional models, who take pride in understanding our brand and communicating with customers. The consistency is great - because All Points Connect has Connectors all over the country, we can use them every time and I have one contact person.”
Kendra DeLaughter – Strands.com
Reason for Connection:
An effective way to engage your potential customers is to demonstrate your product.
All Points Connect teamed up with Strands.com to create brand awareness and increase website registrations. This is being accomplished by demonstrating their free digital training log product at targeted fitness and health events across the U.S.
Results:
So far, Connectors have held over 1,500 conversations that resulted in increased web registrations at the following events: The Nissan Health & Fitness Expo in Miami, the Rock-n-Roll Marathon Event in New Orleans and the Fitness Expo in Atlanta.
According to Kendra DeLaughter, Marketing Manager for Strands.com, "The Connectors were very active in approaching people, and they took initiative which left us open to network with other vendors during the day (which is a large objective at these events)."
If you are a runner, you need to check out Strands.com!
Posted on Fri, Jan 29, 2010
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"We use All Points Connect to hire additional help at our events. They provide talented and professional promotional models, who take pride in understanding our brand and communicating with customers. The consistency is great - because All Points Connect has Connectors all over the country, we can use them every time and I have one contact person.”
Kendra DeLaughter – Strands.com
Reason for Connection:
An effective way to engage your potential customers is to demonstrate your product.
All Points Connect teamed up with Strands.com to create brand awareness and increase website registrations. This is being accomplished by demonstrating their free digital training log product at targeted fitness and health events across the U.S.
Results:
So far, Connectors have held over 1,500 conversations that resulted in increased web registrations at the following events: The Nissan Health & Fitness Expo in Miami, the Rock-n-Roll Marathon Event in New Orleans and the Fitness Expo in Atlanta.
According to Kendra DeLaughter, Marketing Manager for Strands.com, "The Connectors were very active in approaching people, and they took initiative which left us open to network with other vendors during the day (which is a large objective at these events)."
If you are a runner, you need to check out Strands.com! To view photos from Strands.com and other events click here!
Posted on Fri, Oct 16, 2009
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"All Points Connect is a great resource – they turn around estimates quickly, know the most efficient way to stretch your dollar, and are great at determining where your marketing needs to be targeted. I have and will continue to recommend them when niche marketing support is needed." Chamie McCurry - AEGLive Midwest
Reason for Connection:
Flyer distribution provides companies with valuable face-to-face interaction with their target markets. It offers a unique opportunity to get valuable feedback from potential customers including gauging their knowledge of your product. AEGLive knows first hand how useful this tactic is in promoting their shows to increase walk up ticket sales.
All Points Connect assisted AEGLive by providing a Street Team of Connectors to implement a targeted flyer distribution campaign in Michigan to promote the AEGLive Show - Disco Biscuits. Connectors targeted local events, book stores, coffee shops, and high foot traffic areas where the target market was. They not only handed out and posted flyers but they also held valuable conversations with people on the streets.
Results:
All Points Connect researched and created a detailed route for Connectors to target while distributing flyers. Connectors kept a detailed list of all locations visited, how many flyers were distributed at each, comments people made about the show and they collected pictures for field audits. Connectors were able to interact with pedestrians and answer any questions they had about the upcoming event.
Connectors successfully distributed 5,000 flyers to target locations and held over 300 conversations about the show!
Posted on Sun, Oct 11, 2009
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"All Points Connect is a great resource – they turn around estimates quickly, know the most efficient way to stretch your dollar, and are great at determining where your marketing needs to be targeted. I have and will continue to recommend them when niche marketing support is needed." Chamie McCurry - AEGLive Midwest
Reason for Connection:
Flyer distribution provides companies with valuable face-to-face interaction with their target markets. It offers a unique opportunity to get valuable feedback from potential customers including gauging their knowledge of your product. AEGLive knows firsthand how useful this tactic is in promoting their shows to increase walk up ticket sales.
All Points Connect assisted AEGLive by providing a Street Team of Connectors to implement a targeted flyer distribution campaign in Michigan to promote the AEGLive Show – Pogues in Kansas City. Connectors targeted coffee shops, restaurants, bars and the Kansas City Irish Festival. They not only handed out and posted flyers but they also held valuable conversations with people on the streets.
Results:
All Points Connect researched and created a detailed route for Connectors to target while distributing flyers. Connectors kept a detailed list of all locations visited, how many flyers were distributed at each, comments people made about the show and they collected pictures for field audits. Connectors were able to interact with pedestrians and answer any questions they had about the upcoming event.
Connectors successfully distributed 5,000 flyers to target locations and held over 200 conversations about the show!
Posted on Sun, Sep 27, 2009
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Reason for Connection:
KeyBank called upon All Points Connect to help promote their overall brand during the Cleveland Indians Kids Fun Days at Progressive Field. They were looking to create overall awareness of their banks by providing a fun activity and souvenir to baseball fans in attendance.
Results:
All Points Connect put together an energetic Event Team of Connectors to facilitate a Picture Marketing activity to create awareness of current KeyBank promotions. Connectors encouraged attendees to get a free souvenir photo taken at the KeyBank booth during each Kids Day. Once a photo was taken with player cutouts, Connectors printed them onsite using a custom border. Connectors took 2,400 pictures and passed out 750 flyers! Thousands of conversations were held with fans about KeyBank and their banking offerings.